‘The Crew’
A community of anglers helping build better fishing tools.
What is the Crew?
The Crew is a group of anglers, guides, and fishermen helping shape the future of The Wedding Zinger.
This isn't a traditional sponsorship program.
It's a group of people who believe good fishing tools are built through experience, conversation, and time on the water.
The people who use these products are the ones who help them evolve.
Their feedback, their experiences, and their knowledge help guide what comes next.
WHY THE CREW EXISTS
The Wedding Zinger was never built around a marketing plan.
It started with a workbench, some tools, and a belief that fishing gear should be built to last.
Every lure that leaves my shop carries my name. That means I care about how it performs, how it holds up, and whether it deserves a place in an angler's tackle box.
But no matter how much time I spend building in the shop, the water is where the truth comes out.
The Crew exists because I want the people who put these tools to work to have a voice in what they become.
WHAT MAKES THE CREW DIFFERENT?
NOT INFLUENCERS
I'm not looking for people to create advertisements or polished content.
I'm looking for anglers who spend time on the water and understand the tools they use.
HONEST FEEDBACK
The goal isn't to tell me what I want to hear.
The goal is to tell me what I need to know so these products can keep improving.
REAL WORLD EXPERIENCE
A lure earns its reputation on the water.
The lessons learned from real fishing conditions are what help build better tools.
WHO I'M LOOKING FOR
CHARTER CAPTAINS
The people who spend more days on the water than almost anyone else. The ones who know what works because their clients depend on it.
GUIDES
Anglers who spend their seasons helping others experience the water and understand the value of reliable equipment.
TOURNAMENT ANGLERS
People who pay attention to every detail and understand how small differences can matter.
DEDICATED ANGLERS
You don't need a boat or a following. You just need time on the water, curiosity, and a desire to use better tools.
You don't need thousands of followers. You need experience, honesty, and a willingness to contribute.
WHAT THE CREW DOES
FISH
The most important thing is time on the water.
Fish The Wedding Zinger products when they make sense for the situation. Use the tools you trust and let them earn their place.
SHARE
When you have a great day, learn something new, or put a product through its paces, share it with me.
A quick photo, a fishing report, or a conversation often tells me more than any advertisement could.
IMPROVE
Your experience helps shape what comes next.
Feedback on colours, finishes, components, and designs helps turn good ideas into better fishing tools.
WHAT YOU RECEIVE
The Wedding Zinger is still a small company, and I'm not in a position to offer paid sponsorships. I'm not going to pretend otherwise.
But even as this company grows, I don't want to build its reputation by buying endorsements.
I believe the best products earn their reputation. A recommendation means more when it comes from someone who genuinely trusts the tool they are using, not because they were paid to say it.
What I can offer is a genuine partnership built around helping each other succeed.
As part of The Crew, you'll have:
• Early access to new products and prototypes.
• Opportunities to test future designs.
• Direct communication with me during development.
• Crew pricing on gear and swag.
• Recognition on The Wedding Zinger website and through our channels.
• The opportunity to have your business, stories, and experiences shared when it makes sense.
As The Wedding Zinger grows, my goal is to continue finding more ways to support the people who helped build it.
I want everyone involved to succeed.
We all eat.
THE CREW STANDARD
The Crew is built on trust.
This only works when the people involved genuinely want to be part of what we're building.
Everyone will contribute differently. Some people will spend hundreds of days on the water. Some will have less time. Some will provide feedback on products. Some will share stories, photos, or experiences that help tell the story of what we're building.
There isn't one right way to be part of The Crew.
What matters is being involved, being honest, and caring about the tools we're trying to build.
I don't want the biggest Crew.
I want the right Crew.
A group of anglers who believe that better fishing tools are built through real experience, honest feedback, and time on the water.
NON-EXCLUSIVE
Fishing isn't one-size-fits-all, and neither is the gear we use.
I don't expect Crew members to fish The Wedding Zinger every time they hit the water. Every angler has confidence in certain tools for certain situations, and I respect that.
Fish what works. Fish what you trust.
When a Wedding Zinger lure earns a place in your tackle box, I want it to be because it deserves to be there—not because you're expected to use it.
That's the kind of trust I'm trying to build.
Crew Members
Name:
Tristan
Location:
Sooke, BC, Canada
Guide / Business:
Sooke Saltwater Fishing
Target Species:
Chinook • Coho • Halibut
Favorite Wedding Zinger Pattern:
Sooke Saltwater Special 50/50
About:
Born and raised on South Vancouver Island, Tristan has spent his life on and around the water. Between fishing, open-ocean sailing, competitive sailboat racing, and freediving, the ocean is where he feels most at home. His time on the water doesn't stop when one season ends. From targeting sought-after halibut in the spring and participating in Sooke's world-class salmon fishery, to hunting big game in the fall and chasing elusive steelhead through the winter, Tristan is a true West Coast outdoorsman. Today, he shares that experience with others through Sooke Saltwater Fishing Charters while continuing to spend as much time as possible pursuing the fish and experiences that make the West Coast special.
Their Words:
"Fish don't care about the brand name on the package."
Mike - Tristan has played a fundamental role in establishing the foundation of The Wedding Zinger trolling spoon line. His experience, feedback, and insight from years on the water have been invaluable in its development and continue to help shape where the line goes from here.”
Name:
Steven
Location:
Sooke, BC, Canada
Guide / Business:
Owner / Project Manager, Liesch Interiors
Target Species:
All Salmon Species
Favorite Wedding Zinger Patterns:
Limelight • Bloody Anchovy
About:
Born and raised in Metchosin, Steven is a third-generation local fisherman with deep roots in the waters around East Sooke and Sooke. At 37 years old, he has spent his entire life fishing the local waters. His father and grandfather have been fishing the area since 1973, passing down generations of knowledge about the local fishery, waters, and techniques. That experience has given Steven a lifetime of familiarity with the West Coast salmon fishery. His largest local Chinook to date weighed 34.6 pounds, caught off Bedford Island.
Their Words:
"This one I'm going to steal from my Dad, who said this dozens of times a season until it stuck with me: If it ain't chartreuse, it ain't no use."
WANT TO BE PART OF THE CREW?
If what I'm building lines up with the way you approach fishing, I'd like to hear from you.
Tell me about yourself, the waters you fish, and what you bring to the table.
The best products are built by listening to the people who use them.